Latest articles. ISSN 3065-548X. Diamond open access, CC BY 4.0. https://jgpcm.org/ 2026-09-25T00:00:00Z JGPCM editorial officeeditor@jgpcm.org https://jgpcm.org/img/favicon-96.png Articles published under CC BY 4.0 https://jgpcm.org/articles/v1i1-editorial-nigeria/ 2025-03-01T00:00:00Z 2026-09-25T00:00:00Z Olatunde SoyomboTerricia SoyomboRyan J. Gautreaux

CC BY 4.0 https://jgpcm.org/articles/v1i1-nollywood-film-tourism/ 2025-03-01T00:00:00Z 2026-09-25T00:00:00Z Emiel MartensEdmund Onwuliri

Over the past three decades, Nollywood, as Nigeria’s booming film industry is widely known, has surpassed both Hollywood and Bollywood with regards to production and consumption size. Due to its commercial success and cultural impact, in recent years Nollywood has often been heralded for its tourism potential within Nigeria and across Africa. However, despite much talk about the potential impact of Nollywood on Nigerian and African tourism, relatively little is known about Nollywood’s actual impact on film tourism and the existing connections between Nigeria’s film and tourism industries more generally. This article discusses the connections between Nollywood and tourism and reviews the efforts and opportunities related to Nollywood film tourism, as reported in the public domain. Based on a content analysis of over fifty newspaper articles and other online available materials, such as websites, blogs and forums, it explores the practices and discourses surrounding Nollywood’s nexus with tourism in Nigeria and across Africa over the past ten years.

CC BY 4.0 https://jgpcm.org/articles/v1i1-kaduna-urban-renewal-communication/ 2025-03-01T00:00:00Z 2026-09-25T00:00:00Z Halima Ibrahim MusaJoan Tirwyn Hassan

Communication is multifaced; it can be vertical, transactional, two-way or participatory, depending on the actors and the context. It is invaluable to the success of any institution be it family, organizations, socio-economic and political spheres. The success of any state or nation, lies on its ability to communicate its functions and policies to its relevant publics and stakeholders with an avenue for feedback. The nature of communication matters in assessing the efficacy of the communication act between and among the parties involved. It is against this philosophical view this paper explores the nature of communication between the Kaduna State government and its residents in the dissemination of messages on its Urban Renewal Project. Survey Method and In-depth Interview were adopted with a total of 400 copies of questionnaire administered to residents of the State using Multistage Cluster Sampling Technique. The Interview was conducted with Communication experts of the various components of the Urban Renewal Project. The study found the nature of communication between the government and the residents as a two-way traffic with the residents fully aware and engage with the various communication tools adopted by the state in disseminating these messages through various media platforms including radio, social media handles, and face-to-face enlightenment, amongst others. The study recommends the need for Kaduna State government to expand the avenues for participatory communication to enhance citizen’s engagement, which would in turn create more awareness on developmental projects.

CC BY 4.0 https://jgpcm.org/articles/v1i1-covid-vaccine-source-credibility/ 2025-03-01T00:00:00Z 2026-09-25T00:00:00Z Chiamaka Maureen EzugwuNduka Nicholas NwankpaUgochukwu Justice Williams OloloLuke Ifeanyi AnorueEdith Ugochi Ohaja

Vaccination remains one of the effective ways of stopping the spread of infectious diseases such as COVID-19. However, people have shown resistance and hesitancy towards these vaccines because of lack of trust in the vaccines fueled by misinformation and fake news about the vaccines as well as distrust of some sources of vaccine information. Therefore, this study investigated the influence of source credibility on COVID-19 vaccine acceptance and hesitancy in selected states of South-East Nigeria. The study adopted the survey research method with questionnaire as the instrument for data collection. A sample size of 384 respondents from three states in Nigeria’s South-East was used. Findings showed that social media and health practitioners were mostly used in sourcing information on the vaccines. Also, the respondents had a positive attitude towards the vaccines. The social media, traditional media, blogs, health practitioners, family and friends, WHO, and pharmaceutical companies were considered as credible sources of vaccine information, while opinion leaders, religious leaders, and NCDC were regarded as non-credible sources. Similarly, all the sources perceived as credible by the public influenced the acceptance of vaccination while those perceived as less credible boosted hesitancy. Based on the findings, it was recommended, inter alia, that vaccine messaging campaigns should be shared more through the social media and health practitioners; social media platforms should be more active and transparent in fact-checking misinformation on their sites; government and mass media should leverage credible sources in disseminating accurate COVID-19 vaccine information using the 6-point guideline of the CERC Model.

CC BY 4.0 https://jgpcm.org/articles/v1i1-political-jargon-marriage-narratives/ 2025-03-01T00:00:00Z 2026-09-25T00:00:00Z Oluwajuwonlo Emmanuel AyanwaleAdewole Oluwaseun AloladeNureni Aremu Bakenne

The impact of social media in the contemporary age has been gargantuan as it has surreptitiously infiltrates every aspect of human life. The interpersonal relationship is the bond that unites variety of personality from varied culture, color, status and gender with varied aspirations under the globe as this study examines the connection between politics and marriage in fostering human relationship as people place premium on the connection they relish in their proximity to one another in Nigerian society. Therefore, this study delves into the implication of deploying political jargons in projecting the importance of nuptial relationship using digital discourse in Nigerian ecosystem. It also examines how contents on digital platform influence users’ attitudes towards marriage and familiar structure on online discourse as they employ social media platforms in amplifying political jargons to construct or deconstruct marriage ideas. The study employs Zaddy Sokoh’s content on Facebook and YouTube in x-raying the deployment of political jargons in projecting the importance of nuptial relationship to their audience. The content of the skits that were purposively selected for analysis in the study were titled: ‘Deputy Governor’ ‘Emotional Intelligence,’ ‘Chemistry,’ and ‘Undercover.’ Symbolic interactionism theory by George Herbert Mead is the theoretical framework that was utilized in projecting the importance of promoting and protecting personal interest in marital relationship. The theory is premised on the fact that human interaction is determined by meaning, symbols, interaction, and subjective interpretation. The methodology employs descriptive survey by analyzing the content of the selected skits on the Facebook and YouTube. The study concludes that communication cannot but be portrayed as the indispensable ingredient that shapes relationship, courtship behaviours, marital values and norms in virtual space as individuals affect and are affected through cause and effect mechanism in systematic observation of discovering and rediscovering relationship.

CC BY 4.0 https://jgpcm.org/articles/v1i1-endbadgovernance-digital-activism/ 2025-03-01T00:00:00Z 2026-09-25T00:00:00Z Chiadikaobi Ihuoma

The #EndBadGovernance Movement that occurred in August 2024 in Nigeria marks a significant event in the West African country’s history. The movement was an expression of dissatisfaction by Nigerians over the country’s failing economy and governance system. Using the hashtag on social media platforms, Nigerians expressed their grievances and mobilised for offline protests across the country. The study employs qualitative content analysis of posts from X to identify significant protest themes, government responses, and various forms of structural barriers that include entrenched political interests, weak institutions, and the transientness of digital activism. The findings indicate that while the movement amplified public grievances and increased civic engagement via digital platforms, it had minimal impact on governance reform. The movement showed that digital activism proved incapable of overcoming structural barriers alone, thus necessitating an integrated strategy that combined online mobilization with offline action and institutional engagement. This study contributes to the expanding discussions regarding digital activism in Africa by giving an account of how digital tools interface with civic dissent and Nigeria's governance systems.

CC BY 4.0 https://jgpcm.org/articles/v1i1-x-platform-endsars-mobilization/ 2025-03-01T00:00:00Z 2026-09-25T00:00:00Z Habiba Jinaidu

The X platform as a communication space, promotes interactions and public participation on various issues of human concerns. It serves as a platform for discourse, social mobilization and activism. It is in light of the unique features of this communication platform that this study examines its role in social movement with focus on #EndSARS protest. Specifically, the study ascertain the level of trust people have for X information on #EndSARS. The study adopts survey method with Social Networks Theory and Agenda Setting Theory as theoretical guide. Findings reveals that people partially trust information they come across on X. The study concludes that there is need for a critical approach to social media information. While the majority of respondents found X to be a reliable source, a significant portion remained cautious, emphasising the importance of verifying information before forming opinions. The study recommends that social media influencers, alongside traditional media, play a crucial role in shaping public opinion during social movements. Policies should encourage these actors to responsibly report and share information, highlighting the importance of accuracy, accountability, and ethical considerations in their communications.

CC BY 4.0 https://jgpcm.org/articles/v1i1-digital-influencers-public-sphere/ 2025-03-01T00:00:00Z 2026-09-25T00:00:00Z Jude Nwabuokei

Digital influencers have become pivotal actors in Nigeria’s cultural and political discourse, reshaping traditional narratives and mobilizing new forms of engagement. This article applies Habermas’s Public Sphere Theory and employs an interpretive hermeneutic method to explore the role of digital influencers in Nigeria’s digital transformation. It examines how influencers construct and mediate cultural meaning, amplify marginalized voices, and influence political processes. It focuses on key events such as the #EndSARS protests and the rise of influencerdriven movements in music, fashion, and social justice. By analysing the symbolic power of influencer narratives, this study reveals their dual role as democratizing agents and potential amplifiers of misinformation or elitism. The findings underscore the potential of digital influencers to reshape Nigeria’s public sphere while emphasizing the need for policies and practices that ensure inclusivity and accountability in their operations.

CC BY 4.0 https://jgpcm.org/articles/v1i1-gender-education-northern-nigeria/ 2025-03-01T00:00:00Z 2026-09-25T00:00:00Z Aliaa DakrouryVictoria Ibeji

Gender discrimination is a significant issue affecting women and young girls worldwide. This article examines the causes of gender discrimination within the Gbagyi community in Abuja, Northern Nigeria, and its impact on the education of female children. Using focus group discussions, the main finding reveals the extent to which women and girls in this region face various forms of discrimination, including limited access to education and cultural practices that perpetuate gender-based stereotypes. The research also highlights the role of family, cultural, and societal norms in prioritizing the education of boys over girls, leading to gender disparities in education within the Gbagyi community. Challenges faced by female children in accessing education include early marriage, teenage pregnancy, and household responsibilities. These obstacles limit their educational opportunities, perpetuating a cycle of poverty and inequality. In conclusion, addressing the underlying causes of gender discrimination and promoting education for all can create a more equitable and just society that values the contributions of all its members, regardless of gender.

CC BY 4.0