Exploring the Interplay of Political Jargons and Marriage Narratives in Contemporary Nigerian Society on Digital Platforms

Abstract

The impact of social media in the contemporary age has been gargantuan as it has surreptitiously infiltrates every aspect of human life. The interpersonal relationship is the bond that unites variety of personality from varied culture, color, status and gender with varied aspirations under the globe as this study examines the connection between politics and marriage in fostering human relationship as people place premium on the connection they relish in their proximity to one another in Nigerian society. Therefore, this study delves into the implication of deploying political jargons in projecting the importance of nuptial relationship using digital discourse in Nigerian ecosystem. It also examines how contents on digital platform influence users’ attitudes towards marriage and familiar structure on online discourse as they employ social media platforms in amplifying political jargons to construct or deconstruct marriage ideas. The study employs Zaddy Sokoh’s content on Facebook and YouTube in x-raying the deployment of political jargons in projecting the importance of nuptial relationship to their audience. The content of the skits that were purposively selected for analysis in the study were titled: ‘Deputy Governor’ ‘Emotional Intelligence,’ ‘Chemistry,’ and ‘Undercover.’ Symbolic interactionism theory by George Herbert Mead is the theoretical framework that was utilized in projecting the importance of promoting and protecting personal interest in marital relationship. The theory is premised on the fact that human interaction is determined by meaning, symbols, interaction, and subjective interpretation. The methodology employs descriptive survey by analyzing the content of the selected skits on the Facebook and YouTube. The study concludes that communication cannot but be portrayed as the indispensable ingredient that shapes relationship, courtship behaviours, marital values and norms in virtual space as individuals affect and are affected through cause and effect mechanism in systematic observation of discovering and rediscovering relationship.